Bank Marketing Peer Group


Virtual Learning  
Wednesday, May 08, 2024 9:30 AM - 1:00 PM   iCalendar Central Standard Time

Live Streamed | Session 1: May 8, Session 2, TBD - 9:30 a.m. to 1:00 p.m.

This forum, facilitated by Brett Jackson, CEO of Systemax, provides a platform and opportunity for bank marketing staff to exchange ideas freely, dissect problems, and discuss vital issues with peers. Participants have the opportunity to talk through industry trends and challenges as well as review a wide range of developments that affect bank marketing strategies, tactics, and results.   

Discussion Topics

  • Appealing to business accounts through brand positioning around effectively solving current business challenges.

  • Staying present & relevant with SEO, SEM, and digital marketing.

  • Strategically integrating video with written content.

  • Lean into loyalty programs, which drive repeat business.

  • Local relevance and connection are key - aligning your brand with your community.

  • Positioning your brand as the authority to establish credibility and build trust.

  • Adjusting marketing to meet consumers where they are, as consumers & companies pivot purchasing patterns in uncertain times.

  • Measuring ROI of marketing efforts.

  • And More!

Facilitator Brett Jackson, CEO, Systemax                    

Fee Per Person 
Members Only $400
Individual Sessions $200

Substitutions Permissible

Virtual Learning