Education & Events

Live Streamed | Session 2, November 6 - 9:30 a.m. to 1:30 p.m.

The Bank Marketing Peer Group, facilitated by Brett Jackson, CEO of Systemax, provides a platform and opportunity for bank marketing staff to exchange ideas freely, dissect problems, and discuss vital issues with peers. Participants can talk through industry trends and challenges and review a wide range of developments that affect bank marketing strategies, tactics, and results.  

Benefits

• Network with fellow bankers, fostering professional connections and potential collaborations.
• Insights into Industry Trends.
• Idea Exchange.
• Review various developments affecting bank marketing, including tactics and results, and discuss practical solutions to banks' common marketing challenges.
• Explore strategic topics such as brand positioning, digital marketing strategies, video integration, loyalty programs, and local community engagement, gaining actionable insights to enhance marketing effectiveness.
• Learn how to effectively utilize technology, such as Zoom for virtual meetings, to interact with facilitators and participants in a live, virtual environment. This enhances communication and collaboration among marketing professionals.
• Benefit from expert facilitation to ensure productive and meaningful discussions, guiding conversations towards actionable insights and outcomes.
• Cover a wide range of relevant topics through a comprehensive agenda, ensuring participants gain insights into various aspects of bank marketing.
• And much more…

Possible Discussion Topics

• Appealing to business accounts through brand positioning around effectively solving current business challenges.
• Staying present & relevant with SEO, SEM, and digital marketing.
• Strategically integrating video with written content.
• Lean into loyalty programs, which drive repeat business.
• Local relevance and connection are key - aligning your brand with your community.
• Positioning your brand as the authority to establish credibility and build trust.
• Adjusting marketing to meet consumers where they are, as consumers & companies pivot purchasing patterns in uncertain times.
• Measuring ROI of marketing efforts.
• And much more…

Technology Requirements

• Have Zoom virtual meeting access
• Interact with facilitators and all participants in a live, virtual environment
• Actively participate in live and chat discussions
• Have complete, working computer microphone, camera, and speakers or phone access
• Keep cameras on for the duration of the program

Facilitator
Brett Jackson has advised organizations on strategic brand and growth initiatives for over a decade. As the CEO of Systemax Corporation, Brett is able to meet with customers to understand their current challenges and then provide ways to dynamically change their processes to generate extraordinary results. With his creative and valuable insight, he has constructed marketing campaigns with ROI’s reaching more than 13,000%. He has an extreme passion for culture, which has earned him and his team a ranking on Entrepreneur Magazine’s Top Company Culture List. As a graduate of the ABA School of Marketing and a Certified Financial Marketing Professional, he utilizes that knowledge to help organizations across the United States tackle the largest branding, marketing, and advertising challenges. Brett enjoys chasing after one of his three daughters in his spare time, golfing, and working on his fitness.

Audience
Chief Marketing Officers, Marketing Directors/Managers, Communications Managers, and SEO/SEM Specialists     

Fee Per Person 
Members Only $200

Substitutions Permissible