Education & Events

Live Streamed | Thursday, April 2 and Tuesday, October 20 ~ 9:00 a.m. to 12:00 p.m. CT

Keeping up with evolving marketing demands while delivering measurable results can be a constant challenge, from integrating AI into your strategy to proving ROI and standing out in a crowded market. That is why the IBA Bank Marketing Peer Group was created to connect you with peers who understand your role, share challenges and successes, and provide ideas you can put into action right away.

Why Attend

✔ Real-world ideas from fellow bank marketers navigating the same challenges

✔ Strategies to strengthen your digital presence, improve engagement, and drive results

✔ Practical ways to incorporate AI into your marketing strategy

✔ Open discussion around what’s working, what’s not, and how to adapt

✔ A trusted network of peers you can continue to learn from beyond the session

The session agendas will be built based on your feedback! Share your current challenges, goals, and priorities, and we’ll shape the discussion to deliver the most relevant and impactful conversation possible.

Possible Discussion Topics

• Appealing to business accounts through brand positioning around effectively solving current business challenges.
• Staying present & relevant with SEO, SEM, and digital marketing.
• Strategically integrating video with written content.
• Lean into loyalty programs, which drive repeat business.
• Local relevance and connection are key - aligning your brand with your community.
• Positioning your brand as the authority to establish credibility and build trust.
• Adjusting marketing to meet consumers where they are, as consumers & companies pivot purchasing patterns in uncertain times.
• Measuring ROI of marketing efforts.
• And much more…

Technology Requirements

• Have Zoom virtual meeting access
• Interact with facilitators and all participants in a live, virtual environment
• Actively participate in live and chat discussions
• Have complete, working computer microphone, camera, and speakers or phone access
• Keep cameras on for the duration of the program

Facilitator
Bailey Ronnebaum, Sales and Business Development Manager, Forbinfi ~ Throughout her career, Bailey has helped companies grow their digital presence and overall brand awareness. Her marketing background allows her to provide full-service marketing, website and IT offerings for clients to reach their target audience, increase engagement and enhance their brand along with strengthening their overall reputation. Bailey truly loves helping clients reach their goals for their business so they can grow together, learning new, innovative techniques along the way!

Audience
Chief Marketing Officers, Marketing Directors/Managers, Communications Managers, and SEO/SEM Specialists     

Fee Per Person (Two Sessions)
$300 Members
$500 Nonmembers

Substitutions Permissible